Start With Why Book by Simon Sinek: Summary and Review

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Summary:

Why are big companies on top of the business world? Take Apple, for example. They can easily tell you the reason (their "why").


Why did Uber succeed? One rainy night, its founder couldn't find a ride, and he was greatly upset. This drove him to work towards his "why." Now, we enjoy quick, safe, late-night rides, fixed fares, and the convenience of booking from the comfort of our homes.


Why are Dell, HP, and Lenovo top players in business?


Their innovations and continuous support system play a significant role, and their products offer great value for money. Finding your "why" is always the foundation of your happiness. If you are a company owner and understand your "why" (the reason for working), you will find other companies or corporations relative to your field to collaborate with.


If you start a business with your "why," you can attract like-minded people to join you. Only one thousand loyal customers are enough for your business growth and lifetime loyalty.


The "why" of the Wright brothers:


Another person was also working on making an airplane for fame at the time of the Wright brothers, and he had government support and ample resources. However, the Wright brothers simply wanted to make an airplane, nothing else, and they succeeded.


The "why" of Starbucks:


They believed it would benefit humanity and revolutionize transportation. Starbucks aimed to provide people with a relaxed environment to socialize with friends and read books.


The first MP3 Company failed because they told people they could store 5GB of data in an MP3 (a factual figure). Two years later, Apple's iPod succeeded because they told people they could carry 1000 songs in their pocket at any time (playing on emotions).


If people get into the habit of buying your product at a discount price, they will always seek to buy it cheaply and never at the full price.


Inspire people; do not overwhelm them with complex facts and figures.


It's easier to invest 10,000 hours in something that genuinely interests you.

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