"The art of the start" book by Guy Kawasaki summary and review

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The art of the start book by Guy Kawasaki summary and review

"This book is authored by Guy Kawasaki.

When aiming for business success, don't just create a product; also cultivate a community around its users who offer assistance. For instance, consider how fans of Coca-Cola created a Facebook fan page that garnered 1 million followers.


All endeavors begin with a visionary approach. Think big—whether it's writing a book or crafting the fastest vehicle. Share your challenges with experts in relevant fields; the more you engage with experienced individuals, the more solutions you'll discover. As you solve problems for customers, their lives become easier, and your earnings increase. Maintain this approach from the inception of your business planning.


Established and thriving companies often encapsulate their purpose in a single phrase. For example, Nike's mission statement is "Authentic athletic performance," while Disney focuses on "Fun family entertainment."


 Develop a comprehensive business plan. It not only guides you but also identifies the resources or individuals missing for your success. Craft a succinct four-line summary of your business plan for quick readability; it aids in attracting investors. Conduct numerous experiments and closely monitor customer feedback. Many products evolved significantly due to customer-driven improvements. Always have a contingency plan ("Plan B") since real-world business entails risks. Involve your team in addressing challenges and seizing opportunities.


Exceptional individuals often have notable weaknesses. Leverage social media platforms like YouTube and Facebook to promote your business; it's free and incredibly effective. Educate people about your product's utility. Recruit energetic individuals for sales and marketing. Strive to create a product so compelling that everyone who encounters it feels compelled to share it like a viral sensation. Prioritize meaningful customer experiences over rapid scaling."


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