Start With Why Book by Simon Sinek: Summary and Review
Summary: Why are big companies on top of the business world? Take Apple, for example. They can easily tell you the reason (their "why"). Why did Uber succeed? One rainy night, its founder couldn't find a ride, and he was greatly upset. This drove him to work towards his "why." Now, we enjoy quick, safe, late-night rides, fixed fares, and the convenience of booking from the comfort of our homes. Why are Dell, HP, and Lenovo top players in business? Their innovations and continuous support system play a significant role, and their products offer great value for money. Finding your "why" is always the foundation of your happiness. If you are a company owner and understand your "why" (the reason for working), you will find other companies or corporations relative to your field to collaborate with. If you start a business with your "why," you can attract like-minded people to join you. Only one thousand loyal customers are enough for you...